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Parallel 36 logo

Bringing our experience and knowledge of the beverage industry to deploy marketing solutions that reach the right audience and expand your business. 

ABOUT PARALLEL36

We work in parallel with our clients and can juggle 36 tasks at the time. 

 

Parallel36 is a full-service marketing agency specializing in the beverage alcohol industry headquartered in New York.  With years of combined experience integrated marketing communications, our team has professional backgrounds in all tiers of the industry: imports, distribution, restaurant and retail sales. It is safe to say we know the business inside and out. That insight is what gives Parallel 36 an edge when creating effective marketing strategies. We offer a “boots on the ground” approach to reach our clients’ goals. 

SERVICES

DIGITAL
MARKETING
  • Digital Advertising
  • Database management
  • E-Commerce
  • Website Development
  • Social Media
  • Influencer Marketing
  • Content Creation
TRADE RELATIONS
  • In-store tastings and promotions
  • On-premise programming
  • Distributor Management
  • Staff Education
  • Buyers' Trips
MEDIA RELATIONS
  • Story ideation and placement
  • Coverage in both trade and consumer publications
  • Press Trips
EVENT MANAGEMENT
  • Event Design, Marketing and Execution
  • Press Events
  • Trade Events
  • Consumer Events
BUSINESS
DEVELOPMENT
  • Route to Market Strategy
  • Importer Negotiations
  • Distributor Management
  • Portfolio Definition
  • Price Structures
  • Market Activation
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